Concealer for Men

I know that make-up is no longer exclusive for women but I wasn't aware that it could go as far as concealers until I saw this advertisement from The Men Pen.  I got a little bit curious of the product so I navigated their website and to my surprise again, one of their endorsers is Dean Somers... who would've thought?!  I thought I was going to see Adam Lambert's face on the endorsers page, but no!  So the concealer comes in different shades to match a man's complexion and included is a sponge applicator for easy and even application.  Can women use this product in case our trusty concealer is already empty?

I don't want to see this on my man's side of the sink. 

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